As the countdown begins to the 20th Anniversary of the Urban Music Awards, set to take place on 4th May 2025 at the Heartfelt Arena in Pretoria, a new force in health and wellness is stepping forward — one that has already transformed how South Africans approach daily nutrition. Meet Vita24, the Official Silver Category Sponsor of this historic edition of the UMAs, and the latest champion of African culture, creativity, and innovation.
A Pandemic Innovation That’s Here to Stay
Vita24 was born out of necessity during the height of the COVID-19 pandemic. As panic-buying swept the nation, South Africans found themselves juggling multiple supplements in search of immune support. Yet, there was no single, easy-to-use product that combined the recommended daily intake of essential nutrients like Vitamin C, D3, B6, and Zinc.
That gap in the market became the spark behind VitaA24.
But science had a surprise in store. Zinc, while powerful, clashed with Vitamin C in a single formula. Instead of compromising quality, the developers pivoted — choosing Magnesium for its synergy, effectiveness, and additional health benefits. The result? A powerful sugar-free daily booster that delivers a clean, convenient dose of Vitamin C, B6, D3, and Magnesium — in one bottle.
Since its launch on 1st August 2021, the homegrown brand has gone from breakthrough idea to household staple, boasting monthly sales exceeding 500,000 bottles, with projections to double by the end of 2025. VITA24 is now widely recognised not only for its formulation but for its credibility — backed by ISO22000 certification, as well as SAHPRA, HALAL, and KOSHER approvals.
Culture Meets Consistency
In 2025, Vita24 is choosing not only to grow its market footprint — but to invest in culture.
As a proud Silver Sponsor of the Urban Music Awards South Africa, Vita24 has secured naming rights to two major categories:
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Best Newcomer
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Best Radio Station
Both categories spotlight emerging talent and the platforms that amplify them — perfectly aligning with Vita24’s mission to energise and empower. The sponsorship marks the brand’s first foray into music and cultural partnerships, and it’s doing so on one of the continent’s most iconic entertainment stages.
“We’re proud to support the 20th Anniversary of the Urban Music Awards, celebrating African excellence in music, culture, and creativity. It’s an honour for VitaA24 Premium Vitamin Booster to be part of this iconic milestone event. Sugar-free vitamin booster flavours you can feel!!!”
— Costa Hambakis, Director, Vita24
A Statement of National Pride
In a year when the Urban Music Awards returns to Africa — and for the first time lands in South Africa — the presence of Vita24 as a leading sponsor sends a clear message: African innovation deserves the spotlight. Whether it’s in music or in wellness, the nation is producing homegrown excellence that can stand proudly on the world stage.
Tickets to the Urban Music Awards South Africa on 4th May 2025 are now available via www.ticketrepublic.co.za. Attendees can expect an unforgettable night honouring 20 years of chart-topping hits, groundbreaking performances, and the future stars of African music.
And when the winners take the stage to accept their honours for Best Newcomer or Best Radio Station, they’ll be backed by more than applause — they’ll be backed by a brand that believes in the power of health, hustle, and heritage. For more information on
